Generative Engine Optimization (GEO) is the practice of optimizing content, authority signals, and brand entities to increase how frequently AI language models cite, reference, and recommend your brand in generated responses.
Unlike traditional SEO, which focuses on ranking pages in a list, GEO focuses on becoming the authoritative source that AI engines embed into their answers. This requires a fundamentally different approach to content architecture, entity building, and authority engineering.
Answer Engine Optimization (AEO) specifically targets the AI systems that provide direct answers — from Google's AI Overviews to Perplexity's direct answer boxes. AEO content is structured to match the question-answer format these engines prefer.